Reason to quit: Social

Societal values and personal appearance play a massive role in deciding to quit smoking. With the majority of quitters admitting that what others thought of them smoking, was a residing factor in their decision to quit. This links heavily into individual appearance as cigarette smoking has the ability to alter ones external features from yellowing fingers to causing permanent skin damage.

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This is the basis for Queensland Government’s ‘If you smoke, your future’s not pretty campaign’ which aims to curb smoking addictions within the female population. By appealing to inward vanity the campaign encourages individuals to upload a photo to the Future You Smoking Booth and see how your appearances ages when smoking. Our Chooseday writer, Lucy road-tested this fun app and found the results scary, see below.

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What we love about this initiative is that plays on the vulnerabilities of a smoker by talking about the future effects smoking will have on your appearance. More importantly, the campaign works towards seeing a reduction in female smoking in Queensland, where one in five women smoke whilst pregnant. Queensland readers make sure you check out the ‘If you smoke, your future’s is not pretty’ roadshow.

Here’s where you’ll find the roadshow next week:

Thursday October 23 (9am-5pm): Sunshine Coast, Sunshine Plaza, Maroochydore

Saturday October 25 (9am-5pm): Brisbane, Westfield Garden City, Mt Gravatt

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